‍‍‍This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Course Duration

Course Fees

Intake Dates

Tuition Fee: $11500
Enrolment Fee: $500
Materials Fee: $200

* Discounts may apply

52 Weeks
40 Weeks Tuition/12 Weeks Holidays

Full-Time Study
20 Hours/Week
In-class and Online Learning

Course Structure



Identify and evaluate marketing opportunities
and monitor marketing activities
Create Mass Print Media Advertisements
Lead and manage effective workplace relatoinships
Manage budgets and financial plans
Plan market research
Design and Develop an integrated marketing communication plan
Interpret market trends and developments
Undertake project work
Profile international markets
Develop a media plan
Establish and adjust the marketing mix

Units of Competency

All the above listed units competency must be completed to receive the Diploma of Marketing and Communication qualification.

Entry Requirements

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Target Group

Local and international students who require skills in marketing as well as those with experience gained through employment but who lack a formal qualification.

Vocational Outcomes

Job roles and titles vary across different industry sectors. Upon successful completion of BSB52415, a person could seek employment opportunities in various business and commercial enterprises as Marketing manager, Marketing team leader or Public relations manager

RPL and Exemptions

APEX must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in the APEX student handbook.


Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. Assessment methods may include: Assignment, Questioning, Case Study, Third Party Report, Self-assessment, In Class Activities, Observation, Role Play and RPL.

Mode of Study

The 12 units of competency are delivered throughout the 40 weeks of tuition. Classroom based learning and up to 25% of the course may be delivered online.

Copyright © 2015 Apex Institute of Education. All Rights Reserved.
Provider:Apex Institute of Education Pty Ltd (ABN 38 130 193 207) CRICOS Code: 03156M RTO No: 91606

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